Orchestrated to Be Provisional. A Spatial Experience between Fleeting and Everlasting.

Walter Knoll: Milan Design Week 2023

Milan / 2023

Orchestrated to Be Provisional. A Spatial Experience between Fleeting and Everlasting.

Walter Knoll: Milan Design Week 2023

Milan / 2023


Walter Knoll: Milan Design Week 2023, Milan. A project by Ippolito Fleitz Group – Identity Architects

While some are drawn to ultra-modern exhibition centres, we choose to orchestrate a location in Milan’s most happening district for ‘the Furniture Brand of Modernity’, Walter Knoll. Bringing Walter Knoll back to the Rimessa dei Fiori, a disused flower warehouse, once a place of hustle and bustle, of communication, of creativity, of reverie – and rekindling all these impressions. Awakening this industrial building in Milan’s creative Brera district from its slumber for just seven days, without disturbing or superimposing on the atmosphere of the space. If our episodic intervention in the essence of the Rimessa was already fleeting last year, in 2023 we reduce our interference further still, designing the stage for Walter Knoll to be even lighter, more transparent, intangible and evanescent.

Lucid, abstract and haptic

Temporary, non-invasive, ephemeral, much of what you see appears almost random. Glass panes leaned casually against walls, plants establishing their own habitat in this manmade complex, lashing straps cutting through the space, rough concrete plinths and, in between, delicate ceramic elements by artist Yvette Hofmann. Tranquil quotations of architectural aphorisms that expand in the conception of the stress field between abstract spatial context and the haptic quality of the furniture collection. A conscious staging of the seemingly unconscious. Day-dreamy elements such as cloud projections – mimicking the view from the window – alternate with expansive floral installations by Studio de Pasquale from Stuttgart. A 20-square-metre photographic print on textile of the empty Rimessa dei Fiori plays with perspectives, mirrors the space and opens a further dimension of perception. Reality? Fantasy? Something in between? The truth is revealed as you draw closer.

Material dialogues in space

Engagement and comprehension are one of the keys here. Structures, surfaces, the interplay of soft forms and sharp edges, with plants that take up space, expressive colours and quiet tones can only be experienced in their entirety by those who take time to slow down, drift through the space with an open mind, leaving the hubbub of the Salone at the Rimessa door. Even if only for a brief moment. In strong focus, in concentrated opposition: the new collection from Walter Knoll in organic and precise forms. Tactile, stand-alone, clear.

Sustainability and after-effects

And after the trade fair? We rethink ‘temporary’ and define all elements as material collages instead of mélanges. Nothing is fused, everything can be disassembled, be sorted into material categories and cleanly repurposed. So as well as a fleeting spatial design that passes through the Rimessa and departs without a trace, even the separate components of the arrangements, the basic materials, leave their traces only in the minds of the viewers.


Walter Knoll: Milan Design Week 2023, Milan. A project by Ippolito Fleitz Group – Identity Architects
Walter Knoll: Milan Design Week 2023, Milan. A project by Ippolito Fleitz Group – Identity Architects


Walter Knoll: Milan Design Week 2023, Milan. A project by Ippolito Fleitz Group – Identity Architects

Walter Knoll: Milan Design Week 2023, Milan. A project by Ippolito Fleitz Group – Identity Architects
Walter Knoll: Milan Design Week 2023, Milan. A project by Ippolito Fleitz Group – Identity Architects

Walter Knoll: Milan Design Week 2023, Milan. A project by Ippolito Fleitz Group – Identity Architects

Walter Knoll: Milan Design Week 2023, Milan. A project by Ippolito Fleitz Group – Identity Architects
Walter Knoll: Milan Design Week 2023, Milan. A project by Ippolito Fleitz Group – Identity Architects

Walter Knoll: Milan Design Week 2023, Milan. A project by Ippolito Fleitz Group – Identity Architects
Walter Knoll: Milan Design Week 2023, Milan. A project by Ippolito Fleitz Group – Identity Architects

Walter Knoll: Milan Design Week 2023, Milan. A project by Ippolito Fleitz Group – Identity Architects

Walter Knoll: Milan Design Week 2023, Milan. A project by Ippolito Fleitz Group – Identity Architects
Walter Knoll: Milan Design Week 2023, Milan. A project by Ippolito Fleitz Group – Identity Architects

Walter Knoll: Milan Design Week 2023, Milan. A project by Ippolito Fleitz Group – Identity Architects
Walter Knoll: Milan Design Week 2023, Milan. A project by Ippolito Fleitz Group – Identity Architects
Client
  • WALTER KNOLL AG & Co. KG
Location
  • Milan
Status
  • Completed (2023)
Categories
Team
  • Tilla Goldberg
  • Victoria Scherbarth
Partner
  • Studio de Pasquale
Copyright
  • Ippolito Fleitz Group