: Wayfinding & Signage

Orientation systems are not just essential for way­finding, they’re an opportu­nity to shape iden­tity. With the added benefit of making safe guidance spatially tangible as a message and asset of a building or brand. So in addition to typical questions about visitor journeys, we also ask ques­tions about visitor structure, environ­ment and brand.

Buildings stand in multi-layered compe­tition to one another. On one hand, as commercial real estate in a highly competi­tive market. On the other, as an address that must be culti­vated for brands as a presti­gious address for employees and customers. It’s all about value. Values for which we design subs­tance, tangible experien­ces and distinctiveness.

In our increasingly digitalised world, navigating through a building remains a directly physical experience. Therein lies the possi­bility of sensory experien­ces that can signifi­cantly shape the overall percep­tion of staff or guests. In the choice of materials, in typo­graphy, in imagery and even in narratives.

An understanding of architec­ture, communi­cation and product design: to function reliably, orienta­tion systems require all these disciplines. We bundle this exper­tise at desk level – to create a uniquely infor­mative and visual spatial impact.