Ephemeral Structures and Contexts. A Poetic Brand Staging

We have collaborated with three female artists, who have expanded the space by adding further dimensions and contexts. Janet Echelman is an internationally renowned textile artist. Her work is knotted like fishing nets, emphasising the permeable character of the space. Through a subtle use of light, the impression of a flowing, living fabric is created. The installation is directly visible from the entrance, creating a point of attraction and guiding visitors straight to the new Walter Knoll sofa collection, which is presented as a round ensemble beneath the artwork.
With Irene Cuzzaniti from Studio Irene, we were able to win a highly talented Milanese florist for our project. Her floral arrangements grow from the room dividers like swathes of moss. Drafts of air cause them to sway gently back and forth, spreading their springlike fragrance through the space. Finally, the styling is complemented by the work of ceramics artist Yvette Hoffmann from Stuttgart with her delicately handcrafted objects.

We design our temporary projects with a particular focus on sustainability and reusability. The transparent, airy spatial elements save on material, and can be easily separated into wood and metal. Art installations, curtains and styling objects take up little space when packed, and can later be used for subsequent stagings.
When it’s finally time to leave, the beamer is switched off, the brand logo vanishes and the space regains its former identity. However, Walter Knoll’s staging has undoubtedly left an imprint in the memory of its visitors. Thus, the multi-layered installation also inscribes itself into the space and its history in an imaginative and long-lasting way.