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Armstrong DLW Armstrong DLW: Euroshop 2008
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Armstrong DLW: Euroshop 2008Duesseldorf, 2008

What Makes a Good Floor Covering? Do Some Fact-Finding on the Ground.

Armstrong DLW: Euroshop 2008

Armstrong is one of the world’s leading manufacturers of floor surfaces. The Armstrong exhibition stand is a visually impressive display of the broad diversity of its product range and colour palette. The stand, which is open to three sides, is designed as a communication platform. Above it hangs a veritable explosion of floor coverings of DLW Luxury Vinyl, DLW Vinyl, DLW Fibrebonded and DLW Linoleum: 260 different floor materials on 130 panels aligned on 20 radial axes.

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The effect is that of a dynamic canopy of products – which is close enough to grasp yet far away enough to admire their excellent vantage effects. Exciting perspectives, ingenious overlays of different colours and materials transform a visit to the stand into a visual voyage of discovery through Armstrong’s product portfolio. The stand itself resembles a stage, which is contained by storage space and a catering kitchen at the rear, and pull-out panels integrated into the rear wall, upon which the collections can be viewed at close quarters. The bar serves as a communication area. Its large, elliptical form provides an additional, attractive focal point and makes a spacious and inviting impression.

The effect of the suspended floor materials is that of a dynamic canopy of products – which is close enough to grasp yet far away enough to admire their excellent vantage effects.
Exciting perspectives, ingenious overlays of different colours and materials transform a visit to the stand into a visual voyage.

Facts & Figures

Client
Armstrong DLW
Location
Euroshop 2008
Status
Completed (2008)
Photo­graphy
Werner Huthmacher
Team
  • Gunter Fleitz
  • Silke Hoffmann
  • Peter Ippolito
  • Tim Lessmann
  • Lena Nöh
  • Sherief Sabet
  • Anne Schädlich

Awards & Publications

Awards
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