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Orange Communications SA Orange Store
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Orange StoreZurich, 2011

You Can Leave a Message and Quickly Make a Connection. That Was Our Brief for the Orange Brand Stores.

Exper­tises
Store Concepts

Orange Store

A new contemporary overall concept based on brand values and positioning, adaptable to Shop in Shop solutions. A central point in this shift was the consolidation to “OrangeMe”. With “Orange Me” Orange has started an age of individuality: Easy, personal, warm, service oriented. We adopt these values to the store design. At the same time the store shifts from a place to sell products and services to a place of communication: Product presentation and dialog with the customer become equaly important offers. The new store is a contemporary, new and unique shopping experience where customers are treated individually and get solutions in a friendly dynamic way and an unique enviroment.

Facts & Figures

A project by GCGroup | Ippolito Fleitz Group
Client
Orange Communications SA
Location
Hardturmstrasse 161
Status
Project (2011)
Exper­tises
Store Concepts
Team
  • Alexander Fehre
  • Tilla Goldberg
  • Christine Götz
  • Peter Ippolito
  • Moritz Köhler
  • Markus Schmidt
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