The result is a multi-layered product with a punch, contained within a common visual and thematic context. Special print effects, interesting materials and a varied typography further enhance the design.
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Point of Soul 2
The Second Edition for New Thinking on POS Is All about Perception.
Point of Soul 2
Key themes for future store concepts consolidated in a freshly developed brand: Point of Soul. A magazine that sets new standards in contemporary thinking, debate and conceptual acuity. Its target group are businesses that run a store or plan to open one. Point of Soul is a mono-thematic magazine that strikingly highlights individual facets of one overriding theme. Individual topics are attractively portrayed and served in easily digestible portions throughout the magazine.
![[Translate to English:] GCGroup AG Zürich & Ippolito Fleitz Group GmbH Point of Soul 2 l1](https://ifgroupt3-bucket.s3.amazonaws.com/_processed_/d/1/csm_point-of-soul__7e28620317.png "[Translate to English:]")
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![[Translate to English:] GCGroup AG Zürich & Ippolito Fleitz Group GmbH Point of Soul 2 l8 1](https://ifgroupt3-bucket.s3.amazonaws.com/_processed_/7/5/csm_point-of-soul_10_1442eec29a.png "[Translate to English:]")
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Facts & Figures
Client
GCGroup AG Zürich & Ippolito Fleitz Group GmbH
Status
Completed
(2012)
Photography
Ippolito Fleitz Group
Expertises
Print & Editorial
Copyright
Ippolito Fleitz Group
Team
- Gunter Fleitz
- Anatolij Gutsch
- Peter Ippolito
- Axel Knapp
- Kirsten Wagenbrenner-Ziegler
Partner
- GCGroup, Project Manager
- Skalecki Marketing & Kommunikation, Concept & Copywriting
- Monica Trenkler, Illustration
Awards & Publications
Awards
2013ED AwardsCategory Self-Initiated Projects: Bronze Award
2012iF communication design awardAward
2012Red Dot Award: Brands & Communication DesignAward
