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Württembergische Gemeindeversicherung a.G. WGV: Wayfinding
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WGV: WayfindingStuttgart, 2008

Who Am I? Where Am I Going? Good Wayfinding Can Be a Striking Way of Answering These Questions.

WGV: Wayfinding

A building complex with the size and complexity of the WGV requires a clear wayfinding system. The wafinding system clearly focuses on directing WGV employees through the building. Business partners, guests and clients, on the other hand, are met in person at the main reception. The graphic design for the signage pursues the simple and direct principle of being unobtrusive yet always visible. To make the most of the materials mix of glass, exposed concrete and wooden surfaces, the monochrome lettering was applied directly to the walls in three shades of dark grey to white. The guidance system is very flexible and can expand with additions and changing requirements.

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Dark grey to white

In order to make the material mix of glass, exposed concrete and wooden surfaces stand out, the lettering is applied directly to the walls in monochrome in three shades from dark grey to white. Only in the underground car park, with its very uneven ceiling appearance, are the orientation aids applied on signs with a wgv green background.

Württembergische Gemeindeversicherung a.G. WGV: Wayfinding  Dark grey to white1
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Württembergische Gemeindeversicherung a.G. WGV: Wayfinding  Clear design

Clear design

The graphic design of the guide follows a simple and direct basic idea - unobtrusive but present. The Blender font by Swiss type designer Nik Thönen is used for text labelling. This has a geometrically constructed effect and thus fits in with the clear architectural design. A complementary set of pictograms was developed based on this.

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To complement this, the numerical room, floor and building codes as well as directional arrows are implemented in a braille font specially designed for wgv. The wayfinding system is flexible and can grow in line with changes and changing requirements.

 

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Facts & Figures

Client
Württembergische Gemeindeversicherung a.G.
Status
Completed (2008)
Photo­graphy
Roland HalbeIppolito Fleitz Group
Team
  • Frank Faßmer
  • Gunter Fleitz
  • Peter Ippolito
  • Axel Knapp
  • Yuan Peng
  • Daniel Unger
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