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Geberit: Salone del Mobile 2022Milan, 2022

Green House of Geberit – Can Exhibition Stands Really Be Sustainable?

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Geberit: Salone del Mobile 2022

In 2020, we developed a new corporate architecture for our client Geberit: the [House of Geberit](/p/152901). A modular, reusable system that can be used for trade fairs and showroom displays of all sizes. As part of the Geberit Innovation Days, our brand architecture was even used as a film studio for the production of digital product presentations. The Salone del Mobile 2022 in Milan was the first major international debut of the House of Geberit. Across an area of 400 m², we created a brand experience with a focus on Geberit’s ‘Design Meets Function’ product range: bathroom ceramics and wall-mounted bathroom furniture. With many metres high greenery covering the outside walls, the stand aims to lure the public into the jungle.

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Better bathrooms, better lives
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‘Design Meets Function’
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A sustainable exhibition stand?
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Facts & Figures

Better bathrooms, better lives

The structural framework of the House of Geberit is the so-called Geberit Installation System (GIS), a metal frame construction that accommodates sanitary installations in everyday bathroom fitting practice – and in this case forms the basic framework for the corporate architecture. The customer journey begins with a highlight: the Green Tower is a walk-in media installation, thematically dedicated to a resource-conserving use of water and implicitly bringing the innovative effects of Geberit products to life. The greened GIS system stands out from the crowd with great external impact and invites visitors to explore the stand. A multitude of LED tickers run through the tower like water-bearing pipes and bring the company’s brand values to life. Round mirrors are inserted between the individual elements, thus providing shifts of perspective.

‘Design Meets Function’

We present Geberit’s products in contextual colour and material worlds. In line with the trade fair’s main target group, the focus here lies on consumer products: from WC ceramics and flush plates to washbasins, wall cabinets and shower enclosures. With its ‘Design Meets Function’ series, Geberit wishes to inspire bathroom planners and interior designers, in particular. Natural materials such as wood and natural stone continue the themes that were established at the outset. At the end of the customer journey, a spacious café environment invites visitors to deepen their discussions and make lasting connections.

A sustainable exhibition stand?

The metal frame architecture (from Geberit’s own GIS system) is a scalable modular system, which can be applied to a wide variety of trade fair and showroom floorplans. The scalability of the modules is complemented by their inherent reusability: After the trade fair is over, the architectural framework, floor, ceiling elements, exhibits and furniture are carefully dismantled and stowed away to be used again a few weeks later at the next trade fair. As a result, the new trade fair concept is both sustainable and intelligent – just like Geberit’s products.