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Peter speaks to Jack Maynard and reflects on his early career, the values that guide his philosophy and work, and why he prefers the title of “identity architect” – taking us on adventurous journeys through Shanghai, Paris, and Tashkent.

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Our projects have often made it onto the cover of books or magazines. Rarely do different media choose the same motif. This was the case with the tree house project, which was featured on the cover of the book ‘Best Workspaces 2024’ and a Spanish professional magazine.

The magazine ‘page’ dedicates 10 pages to our Beiersdorf project and is interested in the space as well as the wayfinding and digital tools we developed.

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