Change never stands still. It never goes in just one direction. If, like us, you are looking for ways to efficiently foster change, you must always consider different perspectives. As we like to say, multidisciplinary thinking sees more, goes deeper and lasts longer. Since our studio was founded, we have combined the disciplines of architecture, branding and product design to develop creative solutions that address tasks in a more holistic and efficient manner.
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Designing Spaces of Possibility
We are Identity Architects. And we identify as transformation strategists. In an ever-changing world, we create drive and strategic value for spaces, brands and products. Our approach is optimistic, sustainable and people-centred.
We see ourselves as enterprising partners in processes that harness the power of design to generate new opportunities for fostering contemporary agility, value creation and interaction. This applies to the identity-creating work environment of a DAX-listed company as much as to the branding of a hotel chain, product design for a carpet manufacturer or real estate marketing in China. We bring passion, curiosity and courage from all around the world. As well as our guiding principle of embracing change together.
Not just looking ahead. But from all perspectives.
Not only thinking a strategy. But walking, eating, surfing, liking and laughing it.
The ways in which people can align themselves, choose and decide have never been as open and diverse as they are today. How can these possibilities be designed in a meaningful, optimistic and sustainable way? What benefits the strategy, what serves the whole community? Ongoing transformation requires a firm understanding of what motivates people and how our society is evolving.
This shapes our everyday work in two ways: Firstly, we design from the perspective of our clients and users, taking a cosmopolitan and empathetic approach. At the same time, we recognise our responsibility to design societal change.
Don’t just be different. Be utterly unique.
We think diversity forms the basis for achieving stand-alone results. We consciously experience this in our process cycle: thanks to the good fortune of having a highly diverse project list with tasks from the most varied walks of life, cultures, situations and goals, matched by an equally diverse team.
It is this coming together that creates the special energy that releases new ideas. We cultivate this as a consciously learning organisation across all our studios.
Don’t just get it right. Get heads turning.
We are convinced that the precision of a strategy must be felt in every detail for it to unfurl its full potential. We ensure this happens with professionalised processes and our proven quality management.
For us, however, it is also a quality to meet your challenges at eye level, to question them, and to go one step further.
Not just be green, but be purposeful.
Companies and brands are increasingly being judged by their customers according to their social purpose and intent. We understand this as a contemporary understanding of sustainability and actively support our clients across a broad spectrum of questions about purpose, values as well as environmentally friendly materials.
Always with the greater understanding that designing for value creates sustainable added value in the long term.
Not just thinking about the customer journey. But about making memories.
In every customer journey, digital experiences meet real-life experience. In our work, we focus on the value and the ultimate aim of such touch points. We analyse technologically driven stages of a customer journey, as well as the value of physical contact points.
Our solutions are measured by positive and memorable experiences. No matter whether we are discussing a spatial concept, hands-on contact with a product, or the superordinate design of a brand communication.
Not only change. But chances.
Today’s projects are always strategic transformations. Digitalisation, a new understanding of values or different channels all influence the basic understanding of companies and brands. In a New Work project as much as in a physical store that must fulfil its new role alongside an online shop.
The question we like to ask is which opportunities arise from such unavoidable change. Because accompanying opportunities creates a great deal more drive than simple change management.
