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UPARTMENTS Real Estate GmbH JOYN Serviced Living
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JOYN Serviced LivingLeipzig, 2018

Serviced Living Shakes up the Hotel Market: We Helped JOYN Design and Strategize This New Category.

Exper­tises
Brand IdentityDigital

JOYN Serviced Living

Market studies tell us that increasing numbers of professionals are on the move. Take a closer look and you’ll find that work-related travel increasingly means longer stays in other locations. A typical situation might be, for example, that a Hamburg-based employee is sent to work on a three-month project in Vienna. This kind of situation dramatically alters the needs of travellers: Instead of being confined to a hotel room somewhere, they wish to live like a local for the duration. With the highest possible level of service, a genuine connection to the city and a community experience.

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Strategic inspiration and energetic charging of JOYN’s identity. The brand comes alive through the living experience on offer, as well as through associated services, community building and the supported city experience.

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The guiding principle that defines and inspires this new market niche, which Joyn fills so adeptly: A home for the generation on the move. At JOYN.

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A way of living that energises you, instead of merely administering business travellers. The market has identified a huge potential here, and a whole new category is emerging – serviced living. As a multi-disciplinary studio, this was a task that suited us to the ground. Frankfurt-based Corestate were also quick to recognise this, and commissioned us to develop the interior architecture, the entire strategic positioning and brand development. The result is the JOYN brand – Joyn in!

 

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Facts & Figures

Client
UPARTMENTS Real Estate GmbH
Status
Completed (2019)
Photo­graphy
Ippolito Fleitz GroupPhilip Kottlorz
Exper­tises
Brand IdentityDigital
Team
  • Axel Knapp
  • Frederika Schwarz
  • Jennifer Schäfer
  • Jörg Skalecki
  • Carolin Stusak
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