Red-White. Also on French Fries. And Plenty of Stadium Atmosphere. Our New Club Restaurant for Vfb Stuttgart.

The “1893” is designed as a meeting place for fans after the game, the best place to watch live football on TV, while at the same time establishing itself as a top culinary address. This remit has been realised by establishing precisely defined zones with very different atmospheres. The history of the club is the overriding theme and runs through the entire space. The story is told using a range of football-related resources: from autograph cards and club devotional objects to a ceiling graphic of quotes from players.

Opposite the entrance stands a reception desk, behind which a filter of wooden lamellae partially obscures a long, high table with accompanying bar stools. The atmosphere in the adjacent bar area is equally open, informal and communicative. A glass ceiling lets in daylight and the walls are unpretentiously clad in wood-wool slabs, painted in dark colours. The wall covering also serves as an interactive spatial element: Fan clubs can display their devotion to VfB by pinning their club pennants here. Behind the bar is a more private, secluded room with an oval regulars’ table. The wall between contains a display case for changing exhibitions on the club’s history, in which the exhibits on display continue the stories from the latest stadium newspaper.

The fan area is located along the long, back wall with its view of the kitchen through a wide strip of window. This is where the fans symbolically meet their heros at eye level. Framed autograph cards show the team of the century, as chosen by VfB fans. People sit closely together here, like in the stadium itself. As an homage to the 12th player, a vaulted ceiling bowl spans the area and is decorated with thousands of cheering fans. Its shape recalls the stadium oval and spotlights mounted at the centre recreate the floodlit drama of the stadium.