Store Premiere for a Mail-Order Brand. Laura Kent Says »My Turn!« with Confidence.

The objective was to design a friendly and inviting Corporate Architecture, which particularly appeals to a 50 plus, female target audience. It should be universal and flexible enough to enable varying product presentations, yet reserved enough to give the collections that are arranged by colour a calm and pleasing background. The underlying idea was to translate the homely, private ambience of a walk-in wardrobe into a retail-ready format.