Designed and Implemented with a Burst of Strategic Sunshine: Brand Strategy and Redesign for the Sonnenhotels.

Sonnenhotels (Sun Hotels) is an umbrella brand that affiliates individually run hotels, located in popular holiday regions in Germany and Austria. Within the dynamically changing hotel sector, the family-run brand seeks to hone its positioning and establish a firm foundation for continued growth. Against this background, we have developed a distinct brand expression and a consistent redesign. Across all content and design levels and media, throughout a typical customer journey from the website to the weather forecast.