Tradition Meets Lifestyle: How We Put a Cult Chinese Liquor on a Par with International Spirits Brands

The origins of Baijiu lie in Guizhou, a province of southwest China, which for a long time was considered almost inaccessible to the outside world. Guizhou is a mountainous region, blessed by cascading waterfalls and possessing a mysterious atmosphere – fertile ground for our creative approach that is inspired by water, the source of life and the soul of every good spirit. What is more, it refers to the history of Baijiu that stretches back over centuries.

As a still young brand, Guijiu wishes to conquer its home market before moving onto international markets. Both things are only possible with the very best Baijiu! The elaborate distilling process, treasured ingredients, a high product quality and an exclusive production volume are the core brand values of Guijiu that encounter visitors to the store. Moreover, an enticing customer journey tempts you to forget the world around you and dive deep into the world of Baijiu. This is possible across many different areas of the new Experience Store – in the lobby, at the tasting bar and at the display shelves that hold the brand’s hero products. Against this backdrop, you can experience the entire spectrum of high-quality Guijiu products, including precious single vintages.

Our concept translates the exceptional care that Guijiu invests in the production process into a world of sophisticated materials: Everything is crafted in a very precise and high-quality way – from marble floors to an elaborate lamellae ceiling, designed to recall the overlapping silhouettes of the Guizhou mountains. The warm lighting we have chosen reflects the natural colours and gently conducts the client through the store. For the high-quality creations by Guijiu and the exclusive brand experience, we have used unique shapes, layers and materials – as unique as the taste of a high-quality Baijiu.