A Chinese Jewellery Brand Blossoms Anew – In Stores, Branding and Communication.

In-depth brand analysis and repositioning preceded the implementation of this branding and communication strategy. All relevant content was clearly defined and long-term marketing strategies developed in close cooperation with our client in Beijing.

Keer is a Chinese jewellery brand. Against the backdrop of a competitive home market and the entry of well-known western jewellery brands into the Chinese market, our brief was to effect a comprehensive brand relaunch. We developed an optimum interplay of redesigned stores, Corporate Design and communication to unfurl the potential of the brand and clearly position Keer in the market.

To counteract the effects of a hectic and demanding lifestyle, Keer has created an emotional and perfectly zoned place of beauty. The central theme ‘blooming emotions’ envisages a poetic, springtime world, which is expressed in the store design and communication. The whole brand world of Keer creates a differentiating world, which invites you to relax on a journey of the heart and soul. On an international level.