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Beijing Keerworld Jewelry Co., Ltd KEER Jewellery
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KEER JewelleryBeijing, 2015

A Chinese Jewellery Brand Blossoms Anew – In Stores, Branding and Communication.

Exper­tises
Brand IdentityDigital

KEER Jewellery

The positioning and brand story of Keer has been deeply rooted in the branding and communication to create a consistent and recognisable image in interplay with the space. A stylised petal serves as a new trademark, and is further developed in the narrative through different spatial and communicative associations. An elaborate photo shooting provided material for packaging, marketing and product presentation. Thus a unified, high-level brand image also encompasses the photographic genre.

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In-depth brand analysis and repositioning preceded the implementation of this branding and communication strategy. All relevant content was clearly defined and long-term marketing strategies developed in close cooperation with our client in Beijing.

 

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Keer is a Chinese jewellery brand. Against the backdrop of a competitive home market and the entry of well-known western jewellery brands into the Chinese market, our brief was to effect a comprehensive brand relaunch. We developed an optimum interplay of redesigned stores, Corporate Design and communication to unfurl the potential of the brand and clearly position Keer in the market.

 

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The central theme ‘Blooming emotions’ envisages a poetic, springtime world, which is expressed in the store design and communication.

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To counteract the effects of a hectic and demanding lifestyle, Keer has created an emotional and perfectly zoned place of beauty. The central theme ‘blooming emotions’ envisages a poetic, springtime world, which is expressed in the store design and communication. The whole brand world of Keer creates a differentiating world, which invites you to relax on a journey of the heart and soul. On an international level.

 

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The positioning and brand story of Keer has been deeply rooted in the branding and communication to create a consistent and recognisable image in interplay with the space.

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Facts & Figures

Client
Beijing Keerworld Jewelry Co., Ltd
Status
Completed (2015)
Photo­graphy
Shuhe Architectual Photography
Exper­tises
Brand IdentityDigital
Team
  • Kim Angenendt
  • Gunter Fleitz
  • Tilla Goldberg
  • Florian Holzer
  • Peter Ippolito
  • Axel Knapp
  • Andrea Koppenborg
  • Hélène Lahache
  • Eva Lichner
  • Senhui Qiu
  • Kirsten Wagenbrenner-Ziegler
Partner
  • Skalecki Marketing & Kommunikation, Concept & Copywriting
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