A path through the central courtyard, the heart of every Jiangnan Mansion, conducts visitors to the sales centre. Upon entering, they are greeted by the contemplative scene of a contemporary interpretation of the timeless values of traditional Chinese culture. The first station is a private cinema, furnished with warm materials, in which the CIFI brand world is displayed on a panoramic screen. Next door is a lovingly designed, playful space for children, who can discover their own natural paradise there.
This media upbeat is followed by an image of an open-plan kitchen counter, illustrating the social significance of cooking and dining together by means of a generously sized table. Tradition meets today’s lifestyle attitudes of independence and self-determination. On turning around, visitors are rewarded with a view of the green courtyard, framed by a library and seating area. The open-plan area is ideal for independent events. Thus the possible subsequent use of the sales centre as a clubhouse for future residents becomes directly visible here. Another framed vista of plant structures leads visitors into a green tunnel, which responds to a longing for a high-quality, healthy lifestyle in its lush, verdant staging. Here too, a possible subsequent use as a flower shop is already indicated.