Awakening a New Desire for Textiles in Interior Architects and Designers

In the context of offices, shops and hospitality, today’s interior designers consider rooms in a much more focused way in terms of atmosphere, zoning, specification quality and various use aspects. And the carpet provides the stage on which people act. With ‘The rebirth of textiles’, the OBJECT CARPET × Ippolito Fleitz Group collection is an invitation to approach these new demands freely and creatively. The informative and striking campaign thus shows how combinability creates spatial effects in a unique, remarkable and previously unseen way.

Our campaign draws on a large spatial installation. The carpets from the collection meander, flow and swing through the space, inviting the viewer to see the carpet as a spatial design force. The source of inspiration for this installation was the gigantic carpet dyeing bath machine at OBJECT CARPET’s production site in Krefeld. The spatial installation is used by fashion photographer Monica Menez for her bold campaign motifs and for the short film ‘Escapade’, which is filmed in the style of a music video. Furthermore, the installation can be accessed by anyone and from anywhere as an interactive 360° application.

A great benefit of the collection is the way in which all the carpet designs and colourways can be freely combined. The campaign demonstrates this by packing a high level of information into sample cards (including an 2,30 metre presentation box with all 111 product variants) and onto the website – as well as being visually generous and entertaining in advertising motifs, social media, video and a 360° application. Thus on every level, interested parties receive fun, creative access to the unique possibilities the collection has to offer, as well as to the underlying idea of the development perspective deriving from the spatial application.

A client or manufacturer is seldom so brave. But OBJECT CARPET gave us a free hand: with the collection that was consistently developed from an interior architect’s perspective, as well as with the translation of the campaign into branding and communication. As a result, the OBJECT CARPET brand benefits from the message that it understands the market and its new application demands from the perspective of designers and architects – and inspires them in a highly contemporary way.

The entire collection is produced in an ecologically sustainable way. The collection is made from Econyl, which is bitumen-free, pre-washed and free of harmful substances. Right up to the use of materials made from recycled fishing nets – an initiative to which OBJECT CARPET is firmly committed. Once in use, the carpets contribute to an improved work atmosphere and therefore underpin social interaction from the ground up.