Once upon a Time... And They All Lived Happily Ever after in One Form or Another.

The layout design features a flexible grid for the typography, which clearly divides opinion pieces from features. A narrative textual layout featuring longer lines, as is used for example in books, was deliberately chosen. In this way, emphasis is placed on the opinion that is being represented. Both structure and content of the magazine are designed in such a way as to enable swift comprehension on the reader’s part. The colouring of the page edges also serves as an aid to comprehension. A dedicated colour has been assigned to each subject area, thereby guaranteeing quick and simple orientation within the magazine. Each page itself is captured by means of a coloured frame. In the top left corner of the left-hand page of each spread, a stylised arrow serves as a running subject tab, and at the same time reflects the front cover design. The start of each new project article is underscored through an inversion of the page design. The colour palette selected for this purpose is oriented around Le Corbusier’s colour collections, thereby honouring this great architect of the classical modern.

A clear, geometric linear antiqua font was chosen, which displays good readability characteristics in continuous text and gives the magazine its unique typographical look. At the same time this font satisfied the editors’ desire for an economical, space-saving font. This creates the basic requisite for an airy layout, leaving lots of space for free design. The image grid was kept exceptionally flexible, so as to be able to react to different masters and motifs, and keep the original format of illustrations to an as great a degree as possible. In this way even the stark contrast between original and building site images with images of the finished project results in a coherent whole.