Strong Personalities: Our Kiosks Transform Never-Ending Trade Fair Aisles into Iconographic Meeting Places

At the request of Messe Frankfurt, we designed two kiosk concepts with satellite seating platforms. Both arrangements are designed to attract guests and encourage them to stop for a while. As we placed great value on long-range impact, we developed two completely independent designs that are a deliberate departure from the surrounding hall aesthetic: both ‘Loop’ and ‘Shade & Shelter’ appear as visual counterpoints. Although function was not the key focus here, the individual constructions integrate top-of-the-range quality for catering. Moreover, they are designed to be places with high recreational qualities: devised to benefit exhibition visitors of course, but also exhibition employees. After all, selling is much more fulfilling in an aesthetic and interesting environment – and this communicates itself to visitors.

‘Loop’ embodies a welcoming gesture and appeals to visitors from afar. The folded-back, shuttered lamellae of its outer shell immediately communicate to visitors that the kiosk is open. This message is deliberately overstated. The warm, natural materials exude an attractive atmosphere of peace and comfort. While the stainless steel cites the kitchen context and traces the motif of the bladed shutter in rich contrast.

‘Shade & Shelter’ uses its outer shell to entice visitors. Appearing as a foreign body in space, it plays on the unexpected and invites visitors to draw nearer to investigate. With every step, the shadows, reflections and colour values of its metallic painted, cascading layout of shingles change. From a distance, the shell appears closed, draw closer however and it gradually opens up. The construction allows light to penetrate from all sides, ensuring plenty of transparency and lightness. ‘Shade & Shelter’ is a visual spectacle, a veritable bird of paradise in this context.