CIFI Group Ltd. CIFI Sales Center Chongqing ‘The Landscape’
CIFI Sales Center Chongqing ‘The Landscape’Chongqing, 2018

Dialogue between Man and Nature: A Sales Centre as an Art Gallery on the Outskirts of Mega City Chongqing

Sales Centres

CIFI Sales Center Chongqing ‘The Landscape’

Millennials are China’s most affluent demographic. They are young, wealthy and lifestyle-oriented. Yet they also long to experience nature and to live a sophisticated, artistic lifestyle that transports them away from the world of the fast-paced mega city. So the new sales centre for real estate developer CIFI in Chongqing is more than just an elegant sales space for new-build apartments – it is a symbol of customer desires and an important communication tool for CIFI. The iconic building represents a living concept in harmony with nature and with a sense of gracious spaciousness. Which is why the sales centre is more than just a sales machine; it invites interested parties to enjoy a relaxing and informative visit. Once the real estate sales phase is over, the building can be repurposed as a restaurant or club house.

The Sales Center is more than just an elegant sales area for apartments - it is a symbol of customer dreams and an important communication tool.
Treppe ... Mittelpunkt...
But the Sales Center is not only open to nature; it is also open to customers - in the form of an intuitive two-story customer journey.

Facts & Figures

CIFI Group Ltd.
Project (2019)
Spencer Huang
Sales Centres
  • Ruth Calimlim
  • Halil Dogan
  • Wei Gao
  • Peiyu Ho
  • Peter Ippolito
  • Jose Miso
  • David Tong
  • Yan Yu
  • LWK + Partners, Architecture