China’s young generation has its own ideas about work. This demographic consists mainly of only children, who expect more from their working life than just a decent salary. Instead, they seek purpose and meaning through their work, and wish to work for a company whose culture reflects their beliefs and worldview. Only then are they willing to invest their time, knowledge and energy, because work is then an essential component of their identity. With this target group in mind, an office must be less static and hierarchically structured, and more able to adapt and encourage self-organisation.