Orange Blu
Orange BluStuttgart, 2015

Possibly the Most Ambitious Thing a Prestigious Architectural Firm Can Ever Build with Us: A New Brand.

Brand IdentityDigital

Orange Blu

Wilford Schupp is one of the leading architects in Germany and beyond. The firm built a huge reputation and received much recognition for the Staatsgalerie Stuttgart and further developments along Stuttgart’s so-called cultural mile. With the new Orange Blu brand, a forward-looking reorientation is given a new name and a modernised identity. We provided significant support throughout the process of reorientation, defining the brand and infusing it with a content-rich, visual identity. With profound knowledge of the industry and a structured approach in the communication strategy.

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Creativity is orange, processes are blue. Sophisticated design meets a new understanding of process management for the architecture and construction of the future.

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The new identity hones the perception of a new way of thinking with contemporary dynamism. It is an approach that is charged with bold, powerful and sometimes provocative statements.

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Facts & Figures

A project by
Completed (2015)
Brand IdentityDigital
  • Kim Angenendt
  • Axel Knapp
  • Skalecki Marketing & Kommunikation