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GCGroup AG Zürich & Ippolito Fleitz Group GmbH Point of Soul
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Point of SoulStuttgart, 2010

Future-proof shops have to re-think point of sale. Exciting new ideas in retail design.

Exper­tises
Print & Editorial

Point of Soul

Core themes of future store concepts are amalgamated in a newly developed brand: POINT OF SOUL. Uniting new approaches in thinking, debate and conceptional acuity in magazine form. The versatility of these themes is visually transported in striking »points«.

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The magazine uses different papers to lend a haptic structure to thematic focal points. The rough cover documents a desire for debate, while blind embossed and printed illustrations visually convey the different themes of POINT OF SOUL.

 

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Facts & Figures

Client
GCGroup AG Zürich & Ippolito Fleitz Group GmbH
Status
Completed (2010)
Photo­graphy
Ippolito Fleitz Group
Exper­tises
Print & Editorial
Team
  • Gunter Fleitz
  • Patrik Gubser
  • Peter Ippolito
  • Axel Knapp
  • Yuan Peng
Partner
  • GCGroup
  • Skalecki Marketing & Kommunikation

Awards & Publications

Awards
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