Not What Can I Buy, but How Do I Want to Live?

Pursuing this leitmotif, the Experience Center is designed as a hybrid space that zooms in on coming together for shared experiences. The large table with its heavy stone tabletop stands on castors – the room can therefore be used in all its facets. The showroom is a stage for products and events that find the right lifestyle backdrop in a stimulating and multi-layered environment. From cooking events to product presentations and even fashion shows, everything is possible here. A publicly accessible café with its own terrace, fully equipped with Poggenpohl kitchen modules, is also integrated into the showroom. This helps create customer loyalty in a physical space: The Experience Center is a place where customers come to learn and experience something special.

By also using the ceilings, we achieve effective zoning, giving structure to the otherwise transparent and open space. Here, too, we focus on contrast and complexity, arousing guests’ curiosity about the next section of the space. The different areas are characterised by a consistently high atmospheric density. The spatial narrative is underpinned by Poggenpohl’s quality promise. We create a customer journey from the big picture to the small picture: scale and meticulous attention to detail render quality tangible on every level.