New Spaces for Art. New Spaces for Orientation

The colour design and form of the signage perfectly reflect the spatial atmosphere. Interlocking fields and shapes form the basis for a graphic design that does not compete with the art on display. Mint green signs take art lovers by the hand upon arrival in the underground car park. From here, visitors intuitively follow the distinctive signage icons, which guide them on a sometimes indirect path and safely navigate each corner. In many places, the colour surfaces break up the one-dimensionality by folding around corners and edges. The edge lengths of the colour surfaces allow visitors to ascertain at a glance how far they are from their destination.
We retained this dynamic in the labelling of the workshop and meeting rooms. Colour areas applied across double doors break apart when the door opens, revealing new abstract shape play to the viewer.

The pictograms of the guidance system were all custom-designed. They were modelled on the users of the building and depict figures in the pose of viewers. The silhouettes of the pictogram figures are as contemporary as the art the building houses; we deliberately dispense with hats, walking sticks and stiff skirts.

Speaking of flaneurs: The museum’s logo and wordmark are intended as a widely recognisable signal on the main building to guide passers-by to the main entrance to the museum. The corrugated metal façade posed a challenge here, which we solved through an ingenious deformation of the logo. The logo is now clearly visible even from a distance.

In many places, the colour surfaces break up their one-dimensionality by folding around corners and edges.