: Print & Editorial


Print formats and story­telling in a brochure or book are often compared with digital content creation. In our work, we differen­tiate. In brand design, we create the strategic and concep­tual basis for both possibi­lities – and evaluate how haptics, state­ment character or value transfer in physical formats can deliver tangible added value for an identity. Our work theses and referen­ces will tell you more. To begin with, just digitally.

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Print media make identity tangible.

And tangible means emotio­nally palpable, content-rich and with a long-lasting impact.

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Beginning with a good ending

A narrative form with state­ment character

Digital story­telling has no end. Which is extremely help­ful in the constant cultivation of a brand or corporate identity. But its counter­part, a delibera­tely finished state­ment, can be just as valuable. With a publi­cation, for example, that presents a company’s history and the values it has developed in a forward-thinking way. Or with a show of work that consciously condenses identity instead of dividing it up into separate posts.

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The discovery of slow

Deceleration as forma­tive brand perfor­mance

Decele­ration, mind­fulness and self-reflection are values that can be infused into brands in fast-paced or uncertain times. A feeling of personal luxury arises, of not having to be driven by the masses. This can be anchored as a facet of brand perfor­mance – provided such a promise does not remain a super­ficial one.

[Translate to English:]

Branding with a delicate touch

Haptics convey identity

A firm stance, defining products or a strategy that open up familiar formats: Print media convey key messages on a haptic level. In the choice of paper, in finishing techniques or in the actual format of a brochure or publi­cation. In our action planning for strategic brand develop­ment, we actively incorporate the results that print and physical edito­rial formats can achieve.