Digital storytelling has no end. Which is extremely helpful in the constant cultivation of a brand or corporate identity. But its counterpart, a deliberately finished statement, can be just as valuable. With a publication, for example, that presents a company’s history and the values it has developed in a forward-thinking way. Or with a show of work that consciously condenses identity instead of dividing it up into separate posts.
: Print & Editorial
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Print formats and storytelling in a brochure or book are often compared with digital content creation. In our work, we differentiate. In brand design, we create the strategic and conceptual basis for both possibilities – and evaluate how haptics, statement character or value transfer in physical formats can deliver tangible added value for an identity. Our work theses and references will tell you more. To begin with, just digitally.
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Print media make identity tangible.
And tangible means emotionally palpable, content-rich and with a long-lasting impact.
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Beginning with a good ending
A narrative form with statement character
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The discovery of slow
Deceleration as formative brand performance
Deceleration, mindfulness and self-reflection are values that can be infused into brands in fast-paced or uncertain times. A feeling of personal luxury arises, of not having to be driven by the masses. This can be anchored as a facet of brand performance – provided such a promise does not remain a superficial one.
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Branding with a delicate touch
Haptics convey identity
A firm stance, defining products or a strategy that open up familiar formats: Print media convey key messages on a haptic level. In the choice of paper, in finishing techniques or in the actual format of a brochure or publication. In our action planning for strategic brand development, we actively incorporate the results that print and physical editorial formats can achieve.
