Two Brands, Two Colours, One Stand

One third of the long rectangular stand area is reserved for the communal cafeteria. The remaining area is divided equally into six parallel aisles. Wall sections alternate with empty spaces to define the aisles. These are intersected by diagonal stretches of gauze, whose rounded arch shape creates arcades that are reminiscent of Roman baths and bathhouses. In this way, we create surprising layering effects and superimpositions over what is in essence a simple geometric grid.

Using a simple geometric grid and a reduced colour scheme of black and white, we created a joint stand concept for two manufacturers that renders the two product worlds clearly distinguishable to visitors and yet surprises them with complex perspectives and overlays.