Source for Dialogue, Change and Innovation

To achieve all this, InnovationParc moved to the site of the Shanghai World Expo 2010. Today, the former industrial zone is a conglomerate of culture, lifestyle and technology, shaped by its industrial past and committed to moving forward into a new era. Its history is also reflected in the striking building, with its open façade grid and protruding chimney, which refuses to fit any conventional architectural mould. Its idiosyncratic personality is just the right place to open up the hybrid spaces of possibility offered by InnovationParc.

We have developed a Journey of Water on its three floors. The Water Forest on the ground floor presents the history, origin story and brands of Hansgrohe and discusses new ideas with its visitors: make the right product. Upstairs, in the Water Lab, the development department ensures that concepts become products that can be experienced in real life: make the product right. Finally, the Waterfall on the top floor symbolises how to bring successful products and ideas to market: create impact!

The multi-functional brand experience becomes a constantly evolving conversation starter. In the communication area, comfortable seating and a coffee bar invite you to chat about what you have experienced.

Next door, we tell the story of this traditional company from the German Black Forest. Full-height glass columns, which can be used interactively in digital or analogue form, create a forest of changing content, offering references and excerpts rather than a complete linear story. Free from the stereotypes of Black Forest gateau and kitsch, visitors can access the company’s history and mindset.

The Water Lab on the second floor shows how innovations are turned into products at Hansgrohe. Labs, test areas and an office landscape for different working typologies are the focus here. The motto of the space is that innovation is created through collaboration and requires a work environment that flexibly adapts to the needs of situations, tasks and people.

But where do you get new ideas? In the shower, of course! With Shower World, we create a spa-like setting in which visitors can try out products and experience water from different shower configurations on their own skin. The installation of the products is always accessible, but not in the foreground.

Hansgrohe’s commitment to sustainability and working in harmony with people and the environment is reflected in the use of resource-saving materials that ensure a healthy indoor climate. Green spaces and a biodynamic lighting concept promote user well-being. At the same time, we create a strong, memorable framework for the brand without prescribing specific uses. For Hansgrohe, the building becomes a constantly evolving space of possibilities that inspires new discoveries and provokes exciting conversations. A great prerequisite for a long and sustainable life of the site.