Visitors to the stand will experience a typical day at the office. The different zones represent typical work situations and their specific requirements: areas for concentrated work, for communication, collaboration and retreat.
We designed Brunner’s exhibition presence at Orgatec 2024 as an interactive and immersive experience that actively involves visitors in the presentation of the company’s furniture and room concepts. The trade fair stand presents itself as a large and airy ‘house of paper’. Paper rolls printed with colour gradients form the stand façade and walls, and continue across a geometric ceiling grid to create a temporary, ephemeral building.
A day at the office
Visitors to the stand will experience a typical day at the office. The different zones represent typical work situations and their specific requirements: areas for concentrated work, for communication, collaboration and retreat.
The transitions between the different areas are fluid. This is where the products demonstrate their great adaptability: in the various product configurations as well as in flexible ways of using them in different scenarios.
In this open, flowing part of the exhibition stand, Brunner positions itself around its expertise in innovative New Work solutions for the office.
In the more enclosed part of the exhibition stand, Brunner presents the classic design of high-end conference rooms. Visitors are invited to explore Brunner’s exclusive new products in a more concentrated and quieter atmosphere that allows them to be won over by their functional and aesthetic qualities.
Particularly bold colour variations of Brunner furniture were selected for the trade fair and combined in inspirational arrangements. This gives visitors an idea of our new CMF for Brunner for the first time.
Brunner Design System
The exhibition stand also provides a glimpse into the future of Brunner’s product world. The new Brunner Design System was developed in a three-year collaborative process by the material experts at Ippolito Fleitz Group and the development team at Brunner.
The goal is to convert the colours, surfaces and materials into a harmonious, pan-collection system that meets increased sustainability requirements and enables the products to be optimally combined. Initial results will be presented to the public at Orgatec. Our carefully curated combinations provoke curiosity and invite visitors to get creative and explore the endless design possibilities themselves.
Brunner is using Orgatec 2024 to showcase the breadth and versatility of its product portfolio, while focussing on its solutions for New Work concepts for the office. The manufacturer is demonstrating its future viability through a sustainable exhibition concept – in which paper panels replace elaborate fixtures – and the upcoming Brunner Design System, which equally focuses on sustainability, flexibility and combinability.