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Albrecht Jung GmbH & Co. KG JUNG Atmosphere: Milan Design Week 2025
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JUNG Atmosphere: Milan Design Week 2025Milan

Here Comes the Sun

JUNG Atmosphere: Milan Design Week 2025

JUNG is a traditional German company that produces state-of-the-art building technology. The company seeks to engage with architects and planners, in particular, and Milan Design Week is an important forum for this kind of exchange. For their 2025 staging, we have created an interactive installation entitled ATMOSPHERE. A monumental sphere covered with hundreds of JUNG light switches invites visitors to interact with it. Pressing the switches changes the atmosphere in the room – creating an immersive experience of light, sound and poetry.

When the lights go on

Whether at home, in the office or in a hotel, the first thing you do when you enter a room is reach for the light switch. This gives you control over the room, letting you employ light to create the right atmosphere for working, cooking or just relaxing, or to turn on the air conditioning. It puts us in the right mood for what we’re doing, helping us appropriate a place. ATMOSPHERE demonstrates this ability: technology and the JUNG product world are transformed into pure emotion, staged with perfect lighting from ERCO.

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When the music plays

A ballet school in the courtyard of Via Palermo 1: We entice visitors down the stairs with a reflective banner. Here, as in the main room, light-reflecting paper curtains conceal the walls and lead guests into a space whose boundaries appear to dissolve.

In the centre of the room is a sphere fitted with hundreds of JUNG light switches that are printed with letters and graphics forming words. It doesn’t take much to identify song lyrics. And thanks to the catchy tune, the melody immediately gets stuck in your head and you begin tapping away to the rhythm.

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Fittingly, our ‘JUNG UNIQUE × Ippolito Fleitz Group’ switch collection is celebrating its premiere in Milan. We invited the whole team to send us song lyrics that they associate with the theme of light. The switches are printed with these personal memories, showing that a switch can trigger much more than just a technical operation.

Touch me! The sun always shines – on me

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The switches on the sphere impel visitors to interact. Each switch triggers a different event. They change light colour and brightness, cause the disco ball to spin, emit clouds of disco smoke or project song lyrics onto the people in the room via mini projectors. The variety of actions arouses curiosity and a desire to try things out. The words, lyrics and music add a very personal layer to the experience. Where can I play “Light my fire”? Do you know “Hello darkness, my old friend”? Shall we try “Dancin’”? The musical context in ATMOSPHERE awakens so many highly individual memories.

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Take on me

To capture a very personal memory, the sphere opens up at the back to reveal a small cabinet with 17 mirrors that refract your image like in a kaleidoscope. Together with the spotlights, smoke effects and reflective walls, this is the perfect backdrop for a selfie or small group photo. See you on Insta!

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Take me home

On their way out, visitors can symbolically take their own favourite switches home with them in the form of Post-it notes printed with motifs from the collection. The Post-its work without adhesive, adhering solely by adhesion to any smooth surface on which you ever wanted to test a switch interface.

Albrecht Jung GmbH & Co. KG JUNG Atmosphere: Milan Design Week 2025  Take me home

Around the world

The installation is deliberately designed to be temporary and sustainable: It will shortly set off on its travels to be reused elsewhere in the future. The sphere is a self-sufficient construction made of wooden panels that can be disassembled into three parts for safe transport. The idea is that ATMOSPHERE will not only travel around Milan, but will also light up special design events in JUNG showrooms around the world, such as Paris and London. This is why all the other components are deemed hand luggage: the silver wall and floor covering is lightweight coated paper (environmentally friendly Finnish sauna vapour barrier, to be precise), which is temporarily hung and rolled out, making larger installations superfluous.

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ATMOSPHERE is an interactive, immersive experience created for Milan Design Week and designed and built to travel the world – physically and as a digital extension. Light, sound and projections create an emotive product and spatial experience that conjures up memories, evokes emotions and stays with visitors for a long time to come.

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Plans

Facts & Figures

Client
Albrecht Jung GmbH & Co. KG
Status
Completed (2025)
Photo­graphy
Ippolito Fleitz GroupPhilip KottlorzAndreas Körner
Team
  • Tilla Goldberg
  • Jana Grubic
  • Axel Knapp
  • Maximilian Mahl
  • Erkin Sagir
  • Verena Schiffl
  • Tim Schneider
  • Kirsten Schäfer
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