Threads of Creation

Inside the building, ribbon curtains cover the walls on the ground floor and mezzanine, dividing the main space into two areas. Two curved walls covered with ropes and colourful fringes are positioned to create a stage, transforming the space into an abstract landscape through their additional structures and layers. With the circular window opening mirrored by a large ring opposite, two suns seem to shine over the scene. This landscape is populated by amorphous creatures made of coloured rope, which appear as companions to the the products.

The principal attraction in the chapel-like main room is the new Molamisa modular sofa by EOOS, which Walter Knoll hopes will appeal to a younger target group in particular. A larger-than-life creature made of blue rope and theatrical lighting draws the visitor’s attention to the multifaceted sofa landscape. It becomes a podium for trying out the new materials and qualities for yourself – as well as a stage for that all-important photo oppportunity.

The customer journey now leads up to the gallery, which offers a bird’s eye view of the landscape below and the incredible modularity of Molamisa. The mezzanine itself showcases Walter Knoll’s carpet collections. A small presentation about the ‘Legends of Carpets’ shows selected exhibits and a video installation on the work of Helmut Scheufele, whose artworks form the basis of many of the motifs. From here, guests are led back to the counter, while VIP guests are taken to the VIP area in the basement. In the cosy lounge atmosphere, they can toast new business relationships with a glass of Prosecco from the bar.