Systematically Sustainable and Globally Scalable

Our existing stand concept adapts brilliantly to the new, more generous dimensions and demonstrates its extremely flexible scalability. All previously developed modules are reused here – for the first time in the entire breadth of their range. Vertical textile lamellae enclose the stand periphery and zone the architecture through their differing heights. The building itself is part of Geberit’s DNA as it is constructed from the company’s own GIS (Geberit Installation System) metal frames, into which we install Geberit products, presentation walls and technology, as well as green walls of plants.

The division into two key product areas – ‘Know-How Installed’ and ‘Design Meets Function’ – is continued at ISH 2023. A new feature is the central WC expertise zone, where exhibits – some striking, some playful – invite visitors to marvel at the very highest standards of sanitary engineering.

Mirrors above the work benches in the KHI zone designed for self-testing the products function as a kind of analogue display, ‘transmitting’ the tricks and actions of industry experts to the public on the stand.

All this is also broadcast digitally. While the trade fair stand as television studio was initially a pandemic-related scenario, this format has now become successfully established as an independent area of the physical trade fair stand. The on-air studio continuously broadcasts live throughout the entire trade fair, while also producing valuable content for digital media.

That we now find ourselves post-pandemic is clearly evident in the many communication zones on the stand. The catering area fills the largest area as a central contact point for dialogue and meetings. A total of six meeting rooms are available, emphasising the pivotal role of the trade fair and the ISH in particular as a platform for generating new business and cultivating partnerships.