Made to Measure

The existing floor plan has been opened up to create four clearly defined highlight zones, each dedicated to one of Testo’s four target groups: HVAC/R (Building Services), Industry, Pharma and Food. Panels, screens, large-format photo wallpapers and graphics enrich each area with content that can be updated independently, allowing the exhibition to respond to new themes without restructuring the space itself.

The centrepiece of the exhibition, and the thread connecting all four areas, is Testo’s cloud-based system solution. To give physical form to this invisible infrastructure, a network of graphic lines traces across floors and walls, linking every element in a single, legible image. This powerful and memorable visual guides visitors through the space and links the individual exhibits to the central system. LED light lines rise from individual exhibits towards the ceiling, evoking the transmission of data to the cloud. At the point where all animated light paths converge, Testo’s integrated digital technology environment takes centre stage: Be sure. Be connected.

In the Industry zone, a mirrored, curved corridor lined with exhibit niches and multi-reflective application graphics draws visitors into the complex, large-scale industrial processes that Testo’s technology makes possible.