Come on Board!

Designed by TCHOBAN VOSS Architekten, the new building encompasses approximately 32,000 square metres, with restaurant and retail space on the ground floor and contemporary office spaces above. As one of the most environmentally advanced office buildings in Germany, Dockyard appeals to companies for whom environmental responsibility and a sustainable working culture are indispensable.

Guided by the three pillars of neighbourship, flagship, and companionship, the project emphasises its exceptional location and community, its climate-neutral architectural concept and the wellbeing of all who use it. To translate these core values into a tangible experience for future tenants, we designed a marketing suite on the building’s fifth floor: a hybrid, dynamic communication hub where an inspiring, sensory spatial environment transforms tentative ideas into confident decisions.

To spark new opportunities for dialogue and to gently imprint the project’s strengths and distinct qualities in the minds of visitors, we introduced an additional, more playful layer of communication in the form of discreet, discoverable clues. The DJ desk, for instance, houses a curated vinyl selection that nods to the clubs all around Dockyard; beer mats draw attention to neighbourhood bars and restaurants; and wooden catering boards reference the building’s hybrid timber construction. Short messages on the refrigerator allude to the innovative energy concept, while wooden postcard displays offer understated insights into the site, the architecture and the company’s wider ambitions.

In this way, the principles of neighbourship, flagship and companionship not only shape the informal narrative framework, they resonate through every detail.

In designing the suite, we extended the high-quality, precise atmosphere of the lobbies, translating it into a space that is both structured and adaptable. Grid systems and flexible elements allow the environment to shift and respond to changing needs, while resource-conscious materials and repurposed objects and furniture from the former marketing container underline a commitment to sustainability.

Art is given a thoughtful stage: Berlin artist Clemens Behr’s Alu Mosaic Nr.1 is seamlessly integrated into the large kitchen shelving, adding a localised dimension. Enriched with local character and site-specific features, the marketing suite becomes a place of encounter – where brand, people and opportunity converge.