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Object Carpet GmbH OBJECT CARPET carpet collection NEULAND
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OBJECT CARPET carpet collection NEULANDStuttgart

Loud World OFF.
Serenity ON.

OBJECT CARPET carpet collection NEULAND

Building on the success of our first carpet collaboration in 2020, we’re again breaking new ground (GER: NEULAND) with our partner OBJECT CARPET. With four different carpet qualities and 31 colour variants, the possibilities for creative expression and combination are endless. For this collection, OBJECT CARPET uses a new production process that allows the upper surface and backing of the carpets to be recycled separately, in line with the principles of a sustainable circular economy. As with the previous collection, the motifs and videos for the marketing campaign were created in collaboration with fashion photographer and artist Monica Menez. Generated entirely with AI, they mark another step into new creative territory.

Calm aesthetics

The collection’s light colours and inviting textures offer a clear and calm contrast to our hectic world. Earthy and sandy tones evoke a longing for nature, while green and blue colourways introduce subtle references to vegetation and water, enhancing these landscape associations.

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Convincing qualities

The natural aesthetic is expressed in four different carpet qualities. HELIXDUOO is the thick-pile haven of calm in the collection. Soft to the touch, it has a spiral yarn construction that creates subtle two-tone colours, lending natural depth and an elegant vibrancy.

MATRIXDUOO brings order to open spaces. Its abstract weave pattern with a subtle grid is created by alternating loop sizes and finely coordinated colour gradients. Its dense, compact surface ensures durability for everyday use, while the clear grid gives structure to the space.

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HELIXDUOO
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MATRIXDUOO
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FLUXDUOO unfolds like a textile landscape, flowing and restrained with an atmospheric quality. Its organic surface structure is reminiscent of an abstract topography, with fine loops and a subtle interplay of colours. It is ideal for dynamic zones in which clarity and softness are in balance.

 

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PARADOXDUOO is the essence of minimalist textile flooring. With an almost monochrome appearance and light, finely speckled nuances, PARADOXDUOO creates a surface with a quiet presence. It suits rooms in which reduction is the strongest gesture.

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Future visions

DUOO technology is an innovative production method that allows materials to be completely separated at the end of their lifecycle and reused in new products. In this way, the collection makes a tangible contribution to a sustainable future. Each carpet laid becomes a store of energy for the future.

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Monica Menez takes a similar forward-looking approach in her campaign motifs, using ground-breaking technologies to produce them, just like Object Carpet. Her images and videos are entirely AI-generated. Menez creates surreal, associative scenarios of the future in which objects and people transform and elements of nature repeatedly gain the upper hand. The animations are designed for social media: short, crisp and always with a playful twist and a cheeky wink. Their interpretation is intentionally open. What might the future spaces where these carpets are laid look like? What stories might unfold on these stages?

Sales boost

In addition to digital tools, physical media play an important role in marketing the collection. Object Carpet’s sales professionals employ rational arguments to raise awareness of the collection among architects and planners. The high-quality lookbook closely resembles the real thing: material samples allow you to experience the qualities and colours first-hand. Colour suggestions from the RAL catalogue provide additional interior design inspiration.

The NEULAND collection combines a calm aesthetic with circular design. It is a flexible and modular collection, offering a sustainable solution for designing work environments, living spaces and hospitality venues.

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Making of Neuland

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Facts & Figures

Client
Object Carpet GmbH
Status
Completed (2025)
Photo­graphy
Monica Menez
Team
  • Tilla Goldberg
  • Jana Grubic
  • Axel Knapp
  • Verena Schiffl
  • Kirsten Schäfer
  • Sofia Weingärtner
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