Originals in Motion

That is also the spirit of “You Got This”. adidas does not decide where the journey goes. The brand acts as an enabler: it gives people confidence, energy and the freedom to make their own move. The new store at Hangzhou MixC translates that attitude into space.

Hangzhou is more than an address in that story. The city carries landscape, gardens and a long architectural memory, while at the same time being one of China’s most dynamic centres of technology and innovation. We were less interested in a historical image than in this tension: memory and momentum, identity and change. That is where city and brand meet.

The starting point was ‘Original Yard’. The traditional Hangzhou courtyard is an inward-looking, protected spatial typology that connects different areas through thresholds, framed views and sequence. We did not reproduce its image. We kept its logic: a space that is open without giving everything away; that offers orientation without prescribing the route; that only becomes complete as you move through it.

A luminous grid establishes a precise order overhead. Along the sides, a continuous merchandise landscape pulls the eye deep into the store. Freestanding displays punctuate the open floor without breaking it into separate rooms. Sculptural seating creates moments of pause: folded and deformed, functional and object-like at once.

The result is a space in which precision never becomes static. Structure gives the room clarity; variation keeps it alive.

That tension defines the atmosphere of the store. It has the clarity of an exhibition, but none of its distance. Products are given space and hierarchy, while everything remains in use: people move through it, try things on, stop, meet, look again. Then people bring the second layer: movement, coincidence, appropriation.