In Feng Shui, "Jù" represents the vital act of gathering and concentrating energy, a principle believed to attract prosperity and success through thoughtful spatial design. Rooted in this philosophy, the spaces at MAX Zone are designed to foster connection, encourage communication, and spark innovation. By bringing together people from diverse backgrounds, the design not only cultivates positive energy but also helps businesses shape and express their unique identities.
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MAX Show Office & Sales Centre Foshan
Where Positive Energy Meets Innovation
MAX Show Office & Sales Centre Foshan
Situated in the heart of Guangdong Province within the thriving Greater Bay Area (Guangdong-Hong Kong-Macao), Foshan is a vibrant city steeped in history and culture, continually evolving through high-tech industries and intelligent manufacturing. In this dynamic city, Shanghai Gold Concord Group has developed the new MAX Zone Technology Park, a hub for the region's rapidly expanding smart manufacturing sector, particularly in robotics and new energy technologies. IFG was commissioned to design the interiors of the 600-square-metre Sales Centre and the 1,850-square-metre Show Office within the park.
Jù: The Art of Harnessing Good Energy
Homage to Cantonese Culture
The journey begins at the Sales Centre, where Lingnan—or narrowly known as Cantonese—culture is the core inspiration. Known for its climate-responsive architecture, refined craftsmanship, and lively traditions like martial arts and lion dancing, Lingnan culture shapes the building’s design at every turn.
The ground floor lobby reimagines Lingnan archways through a contemporary lens. A delicate veil of water gauze encircles the reception area, reflecting the “dancing dragon” motif depicted on the façade. The flooring, inspired by traditional Lingnan parquet designs, blends varied textures and materials to create spatial depth. Handcrafted artefacts, including woven blankets, wood carvings, and sculptures, pay homage to the region’s rich cultural heritage.
On the third floor, a central void reinterprets Lingnan-style window patterns, creating a dynamic play of light and shadow. From this vantage point, visitors enjoy unobstructed views of the MAX Zone Technology Park and Foshan’s lively cityscape. The model area deepens the Lingnan theme with brick walls featuring traditional stone carvings and murals. In the bar area, a coral red marble countertop contrasts with locally made tiles with an ice-crack effect, a motif echoed in the tea room’s windowpanes. Handmade porcelain teacups and a natural marble tabletop complete the cosy ambiance.
The Choreography of Jù
The Show Office carries the theme of exploring the energy of gathering through its five floors, beginning at the ground floor entrance. With a soaring 3-metre ceiling and a 2.8-metre mezzanine, the lobby radiates openness and warmth. The fluid curves of the reception desk and ceiling cut-outs encourage a sense of movement and vitality, fostering a dynamic corporate culture.
Blue, the brand’s signature colour, symbolises technological exploration and a forward-thinking vision. A circular display at the entrance showcases flagship products, accompanied by interactive screens that narrate the company’s vision. A sculptural staircase acts as a vertical link, promoting spontaneous encounters and encouraging walking as a healthy alternative.
Employee well-being is at the heart of the underground floor, which houses extensive sports facilities, including basketball courts, rock climbing walls, and a gym designed for relaxation and stress relief. A mezzanine on this level celebrates Lingnan’s hospitality traditions, offering private banquet spaces enclosed by faux fur curtains. These lead to a dining area centered around a natural marble table, perfect for intimate gatherings, in a hospitality driven environment.
A Catalyst for Innovation
The upper floors embrace an agile understanding of the four principles of work—concentration, communication, collaboration, and contemplation—through layouts designed to stimulate creativity and teamwork. Flexible workspaces, modular furniture, and adaptable partitions cater to various discussion and meeting formats.
By seamlessly blending tradition and modernity, the MAX Zone in Foshan redefines the art of gathering, breathing contemporary life into the rich legacy of Lingnan culture. More than just a workspace, MAX Zone is a platform for collaboration, a catalyst for innovation, and a bridge between the past and future of Foshan city. Here, ideas flourish, communities thrive, and the sky’s the limit.
Pläne
Zahlen & Fakten
Kunde
Shanghai Gold Concord Group Co., Ltd
Status
Realisiert
(2024)
Fotografie
Zhu Di
Copyright
Ippolito Fleitz Group
Team
- Senem Cennetoglu
- Halil Dogan
- Chen Dong
- Peter Ippolito
- Leo Luo
- Steven Shangguan
- Samma Sun
- Patrick Wu
- Jill Yang
- Aaron Ye
Partner
- Prime Works Group, Furniture
- Zero Dot studio, FF&E Designer
