Increased Perception and Market Value: Marketing Campaign for Frankfurt’s Horizontal Highrise ‘die welle’.

Planned and designed by JSK architect’s office, ‘die welle’ is a commercial office building facing the need to stand out in Frankfurt’s fiercely contested market for tenants. In close collaboration with the marketing specialists of Oceans & Company, we provided the inner-city skyscraper with a substantial repositioning in the market - distinct unique selling points, showcased in an exciting manner and condensed into a core message that sticks. In this way, we built upon an easy to grasp positioning, which is closely connected to the building itself: the wave of opportunities.