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Herbert Waldmann GmbH & Co. KG Waldmann VIVAA.social
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Waldmann VIVAA.socialCologne, 2024

A Classic Light in a New Frock

Exper­tises
Product Design

Waldmann VIVAA.social

Waldmann is a renowned lighting manufacturer from the German Black Forest and the VIVAA luminaire family is a classic design of its product portfolio. We were commissioned to reinterpret the floor lamp and design a version that makes the sophisticated Waldmann lighting technology visible. Our VIVAA.social adds a new paper reflector and casing, available in various prints, to the existing luminaire. With its unusual material aesthetics and warm lighting mood, VIVAA.social is particularly suited for use in the cosier zones of modern work environments.

Herbert Waldmann GmbH & Co. KG Waldmann VIVAA.social  A new light and a new look – with frock and parasol

A new light and a new look – with frock and parasol

The limitation of the original VIVAA luminaire is that the light cone is only directed upwards and downwards: With high or dark ceilings, not enough light is reflected back, while the light appears overly dominant in cosier spatial settings. VIVAA.social optimises this behaviour with intelligent additions that do not alter the existing luminaire body, but merely complement it.

A minimal metal frame holds the new paper casing onto the luminaire. The casing comes in a short and in a longer version, while different prints give the luminaire an unmistakable look and also influence the light colour and luminosity. An optional shade can be fitted to reflect the light into the room: The reflector can be swivelled to enable the light cone to be directed as required. The entire construction is modular; individual parts can be exchanged or replaced at a later date. In this way, nothing stands in the way of acquiring your own winter and summer collection or different set-ups for different moods.

Herbert Waldmann GmbH & Co. KG Waldmann VIVAA.social  l1 1

Paper is back in the office!

The casing and reflector are made from flame-retardant paper (class B1) in concertina folds. The clear edges and folds radiate handcrafted precision and structure, and emphasise the sculptural quality of the luminaire. At the same time, the light refracts along the sharp lines in fascinating plays of light and shadow. The paper elements are hooked into the metal via a specially constructed slot and are closed with a standard office paperclip.

As the paper can be printed, lamp bodies can be produced in endless variations. Three versions are currently available, but customised graphics and colours are also possible.

Herbert Waldmann GmbH & Co. KG Waldmann VIVAA.social  Paper is back in the office!1
Herbert Waldmann GmbH & Co. KG Waldmann VIVAA.social  Paper is back in the office!2
Herbert Waldmann GmbH & Co. KG Waldmann VIVAA.social  Paper is back in the office!3
Herbert Waldmann GmbH & Co. KG Waldmann VIVAA.social  Paper is back in the office!4

Illuminating community

VIVAA.social combines aesthetics and function. With its harmonious interplay of light and design, it is an eye-catcher in itself and enhances any space. Moreover, its clear presence and the directed use of light and shadow help zone different areas. With its indirect light qualities and warm, soft light, it creates a pleasant and comforting ambience. Especially in New Work-oriented office concepts, such places are indispensable as communicative offerings. Here VIVAA.social sends out a strong visual message as a customisable lighting statement that promotes wellbeing. We have visualised its diverse application possibilities and the influence the luminaire has on the spatial ambience in various rendered room situations.

Herbert Waldmann GmbH & Co. KG Waldmann VIVAA.social  Illuminating community
 
 
 

Facts & Figures

Client
Herbert Waldmann GmbH & Co. KG
Status
Completed (2024)
Photo­graphy
Stefan Hohloch
Exper­tises
Product Design
Team
  • Tilla Goldberg
  • Jana Grubic
  • Maximilian Mahl
  • Tim Schneider

Awards & Publications

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