Work-Life-Synergy

On around 20,000 square metres and five floors of a former Siemens office building, we have used intelligent conversion measures to create an innovative live-work space that allows for a broad spectrum of hybrid diversity and can therefore be adapted to a wide range of wishes and needs. To underline the fact that work is not just about sitting behind a desk, but should be understood as a triad of health, lifelong learning and social encounters, an agile opportunity space was created that invites free use at any time of the day – an energetic landscape with inspiring places where the tenants of BRAINHOUSE247 have the freedom to constantly reformulate their concept of work in addition to a wide range of functional offerings. At the same time, fresh opportunities to gain new impulses are ever present.

These include a Maker Space that encourages hands-on crafting (be it sewing, 3D printing or prototyping), studios for recording podcasts, films or music, and a games area that offers all ages the chance to hone their cognitive skills: from board games, some of which are home-grown, billiards and classic arcade machines, to a virtual golf course for league-level e-sports. There are also activities  that take the ‘poetry of work’ to the extreme and break habitual behaviour patterns: Rooms where you can shout out loud and release aggression if necessary; rooms that make you foggy so that you can see clearly again afterwards; and rooms that ensure absolute peace and tranquillity thanks to their Zen-like atmosphere. The concept is complemented by an event space and a campus with stimulating and varied programmes that promote exchange and continuous professional development. Whether you’re a student, a start-up founder or part of a big company, all target groups are offered stimulating opportunities that encourage unexpected encounters and intensify communication around the clock.

Hospitality areas on every level complete the picture: from a breakfast club to a café with outside space to a fine dining restaurant. As well as being used for traditional gastronomy, they can also be configured as meeting places, conference rooms or co-working spaces. Flexible spaces, such as the new, spacious Social Stair, can be transformed on the fly into stages or communication platforms. Finally, dedicated areas such as the IT helpdesk and in-house mailroom provide added value and make everyday life easier.

To make it easier to integrate health and wellness into your daily routine, there is a fitness centre and a spa, as well as rooms for regular health checks. And for those who prefer to exercise at work, there are walk & talk areas, ceiling rings and climbing bars. In this way, work is embedded in a natural process – in a diverse and dynamic place where individuals (as a team) can meet to develop freely and enrich each other; a place where everyone feels a sense of belonging and can constantly reconceptualise work on their own terms.

And let’s not forget the actual workplaces themselves. But here, too, we see the different worlds – whether for concentration, contemplation, collaboration or communication – as a ‘playground of possibilities’ that can be used to renegotiate work. We want to answer a question that we all keep asking ourselves: Why do people go to the office at all? The answer is obvious: not because the desk is particularly aesthetic or the meeting island inviting, but because it’s a place to meet in person. A place to enter into relationships and use the spaces in between to share knowledge and experience, to drive innovation together in planned and unplanned discussions, to exploit creative friction, to question the old, to create the new and to initiate change.