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Rock Capital Investment GmbH Heads Campus: Wayfinding System
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Heads Campus: Wayfinding SystemMunich, 2024

Join the Dots

Heads Campus: Wayfinding System

Project developer Rock Capital Group has given the HEADS office complex in Aschheim a fundamental reorientation, transforming it from a single-tenant to a multi-tenant building to attract international companies. We contributed interior architecture for the public areas and a wayfinding system to this reorientation. The shapes and symbols used in the signage are directly inspired by the interior design. The graphic design is thus a key component of a holistic spatial concept for Heads.

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Word creations designate places

The four floors of rental office space are accessed via two entrances as well as through the underground car park. The office spaces are grouped around four atria. Each has its own character, from which we derived the internal place names: ‘secret garden’ and ‘floating landscape’ for the two open inner courtyards, and ‘under the tree’ and ‘green neighborhood’ for the two covered atria. The place names reflect distinctive spatial elements – meandering paths in the courtyard, a cluster of trees or overgrown walls – creating easily identifiable places. We deliberately chose English names to reflect the intended international target group.

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Moving in the right circles

The signage features large circular shapes inspired by the Heads logo, which consists of three overlapping dots. These circles are float-mounted on walls and columns, while three-dimensional directional references fold around corners. These elements are all several shades darker than the underlying surface and mirror its colour. A specially designed icon set for the main functional areas helps you to quickly find your way to the reception, WC, lift, restaurant or underground car park at all access points. Moreover, two isometric maps at the main entrances provide additional wayfinding assistance within the spacious and complex building.

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Arrive safely

Orientation circles are also located on the glass doors in the underground car park, stairway and conference rooms. These indicate the next functional area in your direction of travel. In the outdoor area, orientation pillars help with arrival. In line with Heads’ comprehensive sustainability concept, these are illuminated by specifically insect and bird-friendly lighting.

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Heads was realised in our studio as an interdisciplinary project between interior architecture and communication design. Thanks to this close collaboration, the wayfinding system integrates perfectly into the spatial concept in both colour and design.

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Facts & Figures

Client
Rock Capital Investment GmbH
Location
Einsteinring 30, Aschheim
Status
Completed (2024)
Photo­graphy
Philip Kottlorz
Team
  • Franz Göttler
  • Axel Knapp
  • Ju-Mi Lee
  • Daniela Schröder
  • Katja-Lisette Seger
Partner
  • iconwerk, Icon Development
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