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ThinkingInsights

Form Follows Identity

Our monograph starts with an interview with Peter and Gunter.

A lot of successful studios rely on a distinct, highly recognisable style. In fact they are often hired because of their specific design idiom. You’ve always avoided that, not following a singular style, but rather a pattern of styles, a multitude of different possibilities, sometimes overwhelming and loud, sometimes rigid and minimalistic. The result can be quite intense.

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