The Hansgrohe Group's dream bathrooms can be used to create individual bathroom worlds. Can you tell us more about the concept?

We are living in a time of change and this also affects Hansgrohe. The company has become an all-round provider for the bathroom and now has bathroom ceramics and furniture in its portfolio in addition to its mixers. This raises the question of what constitutes a Hansgrohe bathroom. We have developed the dream bathrooms based on these considerations. However, the concept was not intended to dictate how Hansgrohe customers should furnish their bathrooms, as a dream bathroom is just as unique as each individual person. Instead, we saw the product world as tools that inspire people to design their own dream bathroom. The whole thing is a stage for the users, but of course also for the new products from Hansgrohe.

To this end, you have designed the "Better Analog", "Better S" and "Better E" bathroom scenarios, which serve as inspiration. What exactly do they look like?

All three bathroom scenarios are intended to provide a glimpse into individual living environments. "Better Analog" is a bathroom with very clear lines and a minimalist color scheme. However, there is a twist in that the Hansgrohe products provide a kind of framework architecture. These are very finely crafted objects, such as the bathroom furniture with its fantastic shadow gaps. We have arranged these objects on the wall in the form of a Petersburg hanging so that they become part of an overall graphic-spatial concept. It is intended to encourage users to create transitions between different materials or architectural elements such as walls and ceilings. This creates a sense of security and brings the bathroom to life. "Better S" is a much softer bathroom. This starts with the washbasin furniture with its rounded edges.The feel also plays a major role. This is why there are many wooden surfaces and filled or painted surfaces for the walls, for example. The basic idea behind this is to give the bathroom the opportunity to change. In concrete terms, this means that the tiles and installations remain largely unchanged, while the painted surfaces can be redesigned at any time. This brings a great deal of liveliness to the bathroom, combined with the opportunity for self-expression. The bathroom objects from Hansgrohe offer great flexibility and can be easily integrated into different design ideas. "Better E" is a bathroom with bold colors that has a very collage-like character. For example, souvenirs from South American countries are integrated into the design concept. In this way, we want to show that a bathroom does not have to look standardized, but can be a colourful living space. Incidentally, the same applies to real bathrooms: people are often much braver than you might think. This is also reflected in Hansgrohe's brand message "feel alive - be alive".

Where are the three dream bathroom scenarios used as an inspiration tool?

Firstly, at specialist retailers, where end consumers can now be inspired by the dream bathrooms instead of a bathroom exhibition. In this way, the Hansgrohe brand idea can be experienced directly. On the other hand, Hansgrohe has developed an online tool in the form of a configurator that allows users to set up their own bathroom in a fun way. It will offer ever more extensive possibilities in the coming years.

The bathroom ceramics and furniture used for the dream bathrooms were designed by Phoenix Design. What characterizes these sanitary objects?

Phoenix Design has been working with Hansgrohe for decades. The continuous dialog that results from this is reflected in the quality of the products developed. It is quite impressive how much they are constantly being improved and optimized. Of course, there are other bathroom ceramics and furniture on the market, but the objects developed by Phoenix Design are consistently designed with the user in mind and have a very high degree of thoughtfulness in terms of details, feel, functionality, mechanics and materiality. Of course, this also applies to their design, which is why they are perfectly coordinated. They were therefore an ideal basis for the design of the dream bathrooms.

Is there a sanitary object that has particularly inspired you?

I wouldn't name an object, but the culture of discussion that prevails at Hansgrohe, which is very collaborative and inspiring. This enabled us to develop a clear concept embedded in the brand philosophy from a rather generally formulated theme, which we were then able to formulate in terms of design.

Where are the three dream bathroom scenarios used as an inspiration tool?

Firstly, at specialist retailers, where end consumers can now be inspired by the dream bathrooms instead of a bathroom exhibition. In this way, the Hansgrohe brand idea can be experienced directly. On the other hand, Hansgrohe has developed an online tool in the form of a configurator that allows users to set up their own bathroom in a fun way. It will offer ever more extensive possibilities in the coming years.

The bathroom ceramics and furniture used for the dream bathrooms were designed by Phoenix Design. What characterizes these sanitary objects?

Phoenix Design has been working with Hansgrohe for decades. The continuous dialog that results from this is reflected in the quality of the products developed. It is quite impressive how much they are constantly being improved and optimized. Of course, there are other bathroom ceramics and furniture on the market, but the objects developed by Phoenix Design are consistently designed with the user in mind and have a very high degree of thoughtfulness in terms of details, feel, functionality, mechanics and materiality. Of course, this also applies to their design, which is why they are perfectly coordinated. They were therefore an ideal basis for the design of the dream bathrooms.

Is there a sanitary object that has particularly inspired you?

I wouldn't name an object, but the culture of discussion that prevails at Hansgrohe, which is very collaborative and inspiring. This enabled us to develop a clear concept embedded in the brand philosophy from a rather generally formulated theme, which we were then able to formulate in terms of design.