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ThinkingInsights

Our Approach to New Work Worlds: No Fixed Script but a Firm Signature

Identity and Value Land­scape

The changing face of work worlds is one of the most fiercely debated transfor­mation topics alongside digitali­sation. The sheer size and complexity of the topic calls for standar­dised principles, patterns and definitions – our aim is to approach this topic in a structured way, after all.

Through our specific implemen­tation projects, we are active participants in this important dialogue. Based on our experience, we have developed a methodical approach that leaves space for two key points: individual identity and the value land­scape of the given company. This is the basis that gives every work world transfor­mation a strong back­bone and concep­tual framework.

Identity and values are what lead to effective implemen­tation and deep acceptance

Precise under­standing comes before precise design. We bear in mind that the market position of our clients is usually the result of a unique corporate culture built up over many years, with its own in-house processes, individual strategy, targets and objec­tives – onto which you cannot simply impose a new work template. Our work process there­fore incorporates analysis and consulting stages that begin at the core of the respec­tive corporate identity. We offer two main work­shop formats for this purpose.

 

Workshop focussing on stake­holders and strategy:

Here we focus on defining the actual drivers of transfor­mation. Are there new impulses for the corporate culture from an HR perspective or is organisa­tional management changing corpo­rate processes and modes of work? Or are decisions deter­mined by strategic corporate goals?

 

Workshop focussing on the users:

In what we call our Perfect Day workshop, we focus on the real life working day of employees. We listen into processes, explore barriers and the very human issues faced by teams and managers. Together, we work out the specific needs and wishes for future work and communi­cation spaces.

Identity Architects. But multidisciplinary.

A project on new work worlds affects not only the company organi­sation, but also the brand. After all, transfor­ming work always has to do with relation­ships with the market, with customers and with employees. Which is why our service package includes the option of supporting employer branding, for example, in the context of transfor­mation. A very good example is the Beiersdorf 360° project, impressively reflected in the new Beiersdorf Campus – and at the same time giving employees the opportunity to have their say and gain insights into its development.

Variety is our best reference – from the Maldives to milk whole nut chocolate

The Beiersdorf Campus was designed around ‘Care Beyond Skin’. The theme of care takes centre stage in the change manage­ment, and also in the interior design. The wide variety of available spaces, loving details and an emphasis on diversity show that the focus here is on the well-being of the company’s employees.

The yippee effect: Roman Klis is a globally sought-after product designer. Our design trans­forms his life-affirming nature into a place of longing: the Maldives of design. Creating not just a work environ­ment, but a place that mirrors the positive energy and joie de vivre of its charis­matic founder.

 

The Yangtze River Delta high-tech campus, designed by gmp, provides office space for 200 companies from the AI, biotech, health­care and new materials sectors. The tech theme is reflected in the space through clear design lines, precise details and an innova­tive use of highly innova­tive materials.

 

The offices for project developer Schöller SI are a place where people fulfil the life­long dream of buying their own property. A home-like feel, trust and commit­ment are important concepts that are reflected in the interior design: from tasselled carpets and lush greenery to a dream vista of the Swabian Alb.

Ritter Sport Schokozentrale: the brand and its corporate identity move into the interior design. The colour palette picks up on Ritter Sport’s striking product packaging. The iconic square shape of Ritter Sport chocolate bars appears as an illuminated ceiling and, if you keep an eye out for them, squares can be found all over.

 

Inclusive design takes centre stage at Aktion Mensch. The design is universally under­standable and reflects the diversity of the employees and the projects they support. The ceiling design and the delibe­rately irregular filter elements are good examples of this diversity.

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