We are delighted to unveil our façade design for the BOSS store in İstinye Park, Istanbul. The project, done by our Brand Spaces team, is a harmonious blend of cutting-edge technology and sophisticated design, and demonstrates our commitment to pushing the boundaries of architecture and materiality. The façade translates the intricate wefts and warps of BOSS garments into a stunning 3D printed façade, manufactured by Aectual. Made from recyclable materials, it can be returned to Aectual for reprinting, in line with our commitment to environmentally friendly practices.

Thanks a lot to the whole HUGO BOSS Store Design team for the courage and trust in this experiment!

Photo: Stefaan Devooght