They not only enable the practical benefits of wayfinding, but are also an important part of the brand message. In fact, these systems act as a bridge between the physical space and the emotional connection that users establish with a place.
In an increasingly digital world, the physical experience of space is an important aspect that is often underestimated. Wayfinding systems are part of this spatial experience. Carefully selected materials, striking typography and a chosen design narrative create visual and tactile experiences that shape the identity of a space, transforming it into an experience. A building that evokes positive emotions is remembered and attracts potential tenants and buyers.
To successfully integrate wayfinding and signage into a building, we interlink architecture, brand design and marketing to create a coherent identity. A property with a strong character and a successful address can be marketed more easily. Wayfinding and signage are important factors in making this identity visible and anchoring it in the minds of its users. By combining strategic thinking and creative design, we create spaces that not only guide, but also inspire and invite.