After abandoning his original idea of joining a boy band, he chose a professional career in field hockey. This experience gives him his natural drive of discipline, to keep on improving to obtain the best result and staying ambitious. To contribute to being part of the best, Axel joined IFG in 2002 and as such is employee number one. His leadership Skills guide the challenges the projects (and clients) let us
solve. His expertise lies in brand & identity, spatial communication, including specialist signage & wayfinding. Axel and his team excel in translating our clients' brand identity ranging from naming and logo development, product development and customer journey, to breaking the concepts down to investor decks. Axel is always on top of new trends and technologies and eager to obtain mastery of the trade. Many of Axel's projects have won nationally and internationally renowned design awards.
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