Are we really witnessing the end of kitchen culture? The mass consumption of mass-produced meals might lead one to think re-heating is the new cooking. But there are always counter-currents and revivals in the marketplace to offer hope. But hope alone doesn’t create a brand strategy. To set a brand on an exciting, successful pathway you have to engage – actively, intensively – with topics like changing habits, needs, products and food quality. Which is exactly what Rösle has done.
The company was recently named the brand of the century, just in time for its 125th anniversary. And we had the pleasure of taking these thoughts and turning them into results, from concept to creation. The overriding concept is that the essential superiority of the products – familiar, functional, high-quality – must have space to resonate.
An expanded brand space which encompasses the love of good food, the joy in preparation and the cultural value of enjoyment, for Rösle to use in a nuanced and adaptable way: Love. Cook. Live.
