The product as icon. And yearning for a bright, sunshiny day.

Bolon Eyewear

Shanghai / 2015

The product as icon. And yearning for a bright, sunshiny day.

Bolon Eyewear

Shanghai / 2015

Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects, Ornamentation.

Bolon is one of the world’s largest spectacles manufacturers and China’s best-known sunglasses brand. The Bolon brand is positioned as a premium lifestyle brand in this segment. The main advertising campaign, revolving around French actress Sophie Marceau, evokes French elegance and fashion consciousness. Our new store design offers a clear spatial interpretation of this attitude. Unique spatial elements that retell a narrative, such as iconographic shelves and a polished gold ceiling, vividly illustrate the brand’s realigned public image as a self-confident market leader.

The design centres around a clear, iconographic and instantly recognisable product presentation. White square panels, set at right angles to each other, create a strict, three-dimensional grid on the presentation walls. Each pair of glasses sits on its own mini stage. The impression made by the product is further enhanced through a skilled use of directed lighting. Each pair of glasses is set against an illuminated background, thus highlighting the colour of the lenses. At the same time, a targeted LED spotlight is directed at the product from the vertical panel suspended immediately above it, giving it a subtle aural emphasis.
The shop space is characterised by the use of high-quality materials such as a white marble floor and black marble for the characteristic presentation cases and service desk. A leather-covered expanse of wall provides an additional focal point within the space, as well as creating a warm setting for in-depth consultations. The golden ceiling makes the whole space glow, awakening memories of bright, sunshiny days at the beach.

The iconic product presentation is perfectly suited to individualised flagship architecture. However it can be employed in an equally striking and convincing way in smaller stores and shop-in-shop units.

Awards

  • 2016 / darc awards
    Winner: Best Interior Lighting Scheme – Low Budget
  • 2016 / Codega Prize
    2nd Winner
  • 2016 / iF DESIGN AWARD

  • 2016 / LDA Lighting Design Awards
    Highly Commended: Retail Project of the Year
  • 2016 / Deutscher Lichtdesign-Preis
    Winner Best International Project
  • 2015 / DDC Award Gute Gestaltung
    Bronze Award
Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects, Ceilings.
Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects, Mirror.

Unique spatial elements that retell a narrative, such as iconographic shelves and a polished gold ceiling, vividly illustrate the brand’s realigned public image as a self-confident market leader.

Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects.
Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects, Surfaces.
Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects, Floors.
Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects, Surfaces.

Each pair of glasses sits on its own mini stage. The impression made by the product is further enhanced through a skilled use of directed lighting.

Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects.
Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects, Surfaces.
Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects.
Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects, Ceilings.
Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects.
Bolon Eyewear, Shanghai. A project by Ippolito Fleitz Group – Identity Architects.
Client
  • Xiamen Artgri Optical Co.,Ltd.
Location
  • Shanghai
    1189 Nanjing West Rd, Jing’an District, Shanghai, China
Status
  • Completed (2015)
Categories
Photography
  • Shuhe Architectual Photography
Team
  • Michael Bertram
  • Gunter Fleitz
  • Timo Flott
  • Tilla Goldberg
  • Hansen Hermawan
  • Peter Ippolito
  • Daniel Juric
  • Ho Kim
  • Tim Lessmann
  • Senhui Qiu
  • Mario Rodriguez
  • Verena Schiffl
  • Anke Wankmüller
Partner
  • pfarré lighting design (Lighting Design)
Copyright
  • Ippolito Fleitz Group